Monday, June 25, 2007

Mediocrity perpetuated

Sadly, the once proud Boston Bruins have become a joke of a hockey club. The team made the Stanley Cup playoffs for an NHL record 29 consecutive years from the mid-60s through the mid-90s. But they have missed the playoffs for 4 of the last 7 and 5 of the last 10 seasons. They've won one playoff series since 1995. They'd won 12 series in the previous 7 seasons before that, making it to the Stanley Cup semifinals 4 times. Since the mid-90s, the Bruins have become mediocrity personified. A once great pro hockey town is now apathetic about the sport, thanks to a club run into the ground.

The Bruins fired head coach Dave Lewis earlier this month, but waited a good two months after the end of another pathetic regular season to do so. Most teams with common sense would've made that decision within a week or two.

But give the B's a little credit. They had a good reason for waiting so long. Rather than getting the organization's head out of its collective behind, the front office was concerned with far more important things: tweaking the team's logos.

Sure, it took them two months to figure out that their coach wasn't getting the job done, but how can you bet against a club that comes up with such breathtaking prose as this:


Each tweak and adjustment to the Bruins B-spoke is made for legibility, modernization and enhancement of a historic team and an icon of Boston.


Pathetic.

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