Food giant threatens small co-op

North Country Public Radio has a story on food multinational General Mills' brave struggle against a dangerous enemy: the Potsdam (NY) food Co-Op.

Apparently, the Co-Op used the term 'Bake Off' as the title for its annual fundraiser. The previous nine editions didn't seem to bother anyone. But this year, General Mills decided to sic its lawyers on the non-profit.

The smart thing would have been for General Mills to make a donation to the Co-Op in exchange for them changing the name. Or even for them to actually sponsor the event. A drop in the bucket for General Mills in exchange for good PR.

The Co-Op changed the name of its contest for fear of being sued by the corporate behemoth (annual revenues: $12.2 billion).